How To Promote Your Business In Today’s Economy

Marketing a business is undoubtedly one of the most daunting tasks for any new entrepreneur. It’s one thing is to establish a business, but it is another thing to promote it. There are so many businesses, created by passionate people, that eventually collapse due to one reason – a lack of sales.

The purpose of any business is to sell something; either tangible or intangible. Tangible products are your tradition retail type of stores. Intangible products tend to be more service oriented. It is possible to have a combination business (such as painting; carpet installers, etc.). However, every entrepreneur is faced with the same problem of making their business known to the public in order to attract as many customers as possible.

There are many ways of promoting a business. The way you promote your business will basically depend on the type of industry your business belongs to. What works perfectly well for one business may not work for another type of business. Therefore, discretion is advised in adopting any of the steps listed below in promoting your own business:

1. Create a Website: Setting up a website is the surest way to make your business known by your potential customers. The first thing people do when trying to find out about your company is to search for it on Google. Your website has a way of creating a particular perception about your business. The more professional your website looks, the more professional your business will be perceived. The logical corollary is that you should link your social media channels back to your website.

It is not enough to just create a website, it is vitally important that you optimize your website by submitting it to major search engines like Google, Bing and Yahoo. This will enable your website to come up on those search engines whenever potential customers are searching for a product or service you offer.

2. Local Advertising: A business needs to be advertised to the people in the immediate area. A business owner may choose to advertise using billboards, posters, handbills, or any other affordable form of advertising. A company with a good budget may advertise with local newspapers, magazines, television and radio stations to attract a very large audience. Of course, this depends on the type of business you are in. An online only business might not want to try advertising on some of these outlets.

3. Conduct Social Media Campaigns: Advertising via social media is the cheapest and easiest way to reach out to your customers. Using Facebook, Twitter, Pinterest, Instagram, LinkedIn, etc. is free or relatively cheap. You have the ability to reach a larger audience than you could reach with local advertising.

There are over one billion active users on social media. Tapping into this huge resource will give you a greater chance of connecting with more people and introducing your business to them.

4. Email Marketing: Another good way of taking your business directly to your customers is by sending emails to your current or past customers anytime you have a new product. This is not a difficult task. You can do this by requesting for email addresses on your website or invoices. You can encourage your website visitors to give you their email address in exchange for a gift available for instant download to their email inbox.

5. Send another offer to customers immediately after a purchase: When a customer buys from you, introduce them to another product/service you offer. This is a great way of marketing your products to customers. Customers who buy your products have proven that they are able to pay for your products/services and that they have a level of trust with you. You should seize the opportunity to introduce other items or services you offer to them. Even though they may not buy right then, at least they know you are offering that service or item as well.

6. Ask your customers for referrals! You would be surprised at how quickly my business grew when I implemented a system of asking for referrals! I literally doubled my income in a matter of months. I also kept my schedule full of new appointments! Referrals could grow your business (online or traditional) exponentially! Think about it like this: It takes you (for example) 1000 leads to get ONE subscriber or appointment. Let’s assume you close 1 out of 3 subscribers or appointments and make them into customers. So it takes you 3000 leads to get ONE customer. If each customer provides you with three referrals, and the same ratio holds true (which it should double because your customers are not going to send you to people to make them mad – they will send you to people they know need your services), now each one of those purchased leads results in TWO sales! Then you ask that customer for three referrals – and the cycle keeps going.

These are just some of the ways in which I have built my business. Some of these techniques may not work in your business niche. If any of them do apply and you are not currently trying these ideas – give them a try! The results could, literally, catapult your business to the next level!

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Photography Specialties

There are quite a few Americans who believe photography is all just about taking photos; however, there are so many specialties one can get into if they go to school for photography. First, numerous schools exist for those who want to focus on just one type of photography. For example, a photographer can specialize in taking just senior pictures. Below you will find a brief list of some of the different types of photography and what kinds of jobs you can have in each field:

1. Wedding/special event photography can be a very rewarding career. Many professionals in the field revel in having the ability to capture their clients’ happy memories on camera. Most photographers in this specialty start off at a small studio, then move on and open their own studio. Owning your own studio can be a lot of work, so some people prefer to go into a partnership with one other colleague to share the costs and responsibilities of owning a studio.

2. Graduation photographs, which may or may not be separate from wedding and special events. Some photography studios are just dedicated to taking graduation photos all year-long. Taking pictures of high school seniors has become more and more popular. Many studios offer personalized service for their clients. For example, they will shoot a variety of images whether it is indoors or outdoors for each outfit the client brings to the studio. A high school student can wear jeans and a top for an outdoor picture and wear a dressy outfit for an indoor shoot.

3. Photographing nature can also be a very rewarding career. The first career choice that comes to mind is shooting photos for National Geographic, which would be a really fun thing to do all the time. A lot of travel is involved in shooting nature photos for any kind of magazine or periodical. Nature can include living animals in their natural habitat and non-living things in their natural habitat. With this track, you would usually be working for a magazine and you would travel with a journalist to whatever site is chosen for the article.

4. Finally, another popular direction for photographers is to shoot models for magazines and/or fashion shows. This is a very difficult field to get into because it is seen as the most glamorous. Many people would love to be involved in photo shoots with models and celebrities for one of the more popular magazines, but there are a limited number of jobs in that type of industry.

Contrary to popular belief, there are so many directions one can take their photography careers in once they are finished with all the schooling. Which you decide will depend on how you want to spend the rest of your career. If you want to settle down, stay in one place and have a family then maybe starting your own studio would be best for you and doing special events might be good for you. If you want to travel a lot and maybe not settle down anywhere in particular, then maybe the nature photography track would be best, since photography for any type of nature magazine usually requires a lot of travel.

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Tips on How to Start a Home-Based Facial Business

Beauty is a very lucrative business. Every year, billions, even trillions of dollars are spent all over the world just on hair care, cosmetics, and skin care. This is the reason why it’s not surprising to see beauty based businesses popping up like mushrooms all over the place. Cosmetology, or anything that has to do with the beauty industry is probably one of the most popular professions at present. It provides a lot of opportunities for growth and profit which makes it one of the fastest growing careers. However, a lot of people get intimidated to put up their own beauty business because of the high capital cost that it requires. But don’t let that hinder you from starting your own business. If you don’t have enough funds yet to rent a commercial space for your business, having a home-based facial business is a great way to start your beauty career. Let me share to you some tips on how to start your very own home-based facial skin business.

1. Plan it out. Like any other business, you have to make a detailed business plan. A well written business plan will definitely play a big role on your business’ success.

2. Learn before you earn. Before you even open your home business, you have to be armed with enough knowledge on what you will do. It would be best if you become a licensed aesthetician first prior to opening your business.

3. Once you’re all set, you can now register your business on your city or town. You need to have the necessary permits for your home-based business to operate.

4. Designate an area of your house to your business. It could be a spare room or a small space anywhere in your house. Once you’ve designated an area, you can now start to decorate it. Make your space appear like a professional spa. You can do that without spending a lot. Just choose your decors properly. Don’t forget to load up on aromatherapy candles and other spa essentials such as oils.

5. Invest in a skin care device. There are a lot of skin care devices available in the market today. Having your own skin care device could really help your business boost its popularity.

6. Market your business. There are many ways to market your home-based business. You can put up your business website so that people on your area and surrounding cities can find you. If you have the budget, you can also have some ads placed on your local paper and you can also give out flyers. It’s also best to have business cards ready so anytime a customer hops in, always give out a business card so that he or she can endorse your business to others.

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Financial Mistakes Business Owners Make and How to Avoid Them

Cash is the lifeblood of a business. No business owner wants to see their business struggling because of lack of funds or in debt due to mismanaged finances. What they want to see is a regular flow of profit but this is easier said than done.

With many years of experience as chartered accountants and business experts, we’ve seen many financial mistakes that business owners make. Here are some of the most common mistakes and how to avoid them:

Not having a business plan including clear financial goals

Business planning is very important. If you want to be successful in your business, you need a roadmap. It is also important to set clear goals and targets. In particular, you need to have financial goals that will help you measure how well your business is doing. Furthermore, your financial goal should be clear and realistic. Goals should be phased – weekly, monthly, quarterly or yearly. You also need to involve your whole organisation in your business strategy. Give your team goals to aim for.

With these plans and goals in place, you will have a clear view of how your business is performing which will eventually help you make important financial and growth-management decisions.

Not keeping proper financial records

This is one of the most common mistakes of business owners and also the most crucial. Most business owners are so busy focusing on managing their business that they neglect the importance of financial record keeping. If you don’t have time to update your financial records, hire an expert to do it for you, such as a Chartered Accountant. They can set you up with proper systems and help process your transactions accurately.

Combining business capital and personal finances

Some business owners, especially those who are struggling with their business capital or finances tend to merge their personal savings with the business. Business owners should avoid doing this, as it will only make it more difficult to track how much money the business is making. Also, it complicates IRD and tax obligations.

Starting too big

Starting a business can be overwhelming. You put everything in that you have before you actually start. You may rent an office or other space and hire employees thinking about the future. You want to start big. But you have to understand that starting big doesn’t necessarily ensure your future success. It may put undue pressure on you and your business. The best thing to do is to start small and once your business becomes financially stable, you may then consider expanding. Make sure that your expansion can be justified by your profits.

Not having an expert to assist you with your finances

Accounting, bookkeeping and tax compliance – these are just some of the financial responsibilities that you need to take care of when you start a business. These are critical and timely business processes. But some business owners are so busy managing their business that they often neglect these. You don’t have to stress yourself in thinking and doing everything. You can hire experts to do it for you.

Some business owners are hesitant to hire experts to do these things for them and only realise they need help when it is too late. So hire a trusted Chartered Accountant to help you with your finances so you can focus on your business, as well as having more time to relax.

These are just some of the common financial mistakes that business owners make. Make sure to avoid these financial horrors to ensure the success of your venture.

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Fulfilment by Amazon and How It Helps Explode Your Business Profits

In this modern society where almost everything is digital, it is hard to believe that there are still those who prefer traditional methods, such as in the field of advertising.

Online advertising has been a hit in the last decade. Internet marketing has taken over businesses by storm and doubled their revenue. However, some people still see the field as unnecessary and taxing so they try to convince others to veer away. Below are other reasons why some individuals dislike online marketing:

Inability to adapt with technology
A person may refuse the method because they may not be technology savvy. They are afraid that technology is hard to monitor or manipulate so they choose to stay manual.

Mastery of craft
A lot of traditional people spent years perfecting their craft, so they believe that their capabilities are sufficient. Online marketing is a threat to physical advertising because it minimizes the need for logistics, hence the repulsion.

Less Jobs
Some people think that digital work reduces employment opportunities due to computers replacing manual labor. Only a handful of people are necessary to make internet marketing work.

Information Breach
Putting everything on the internet is a risk for hacking or information leakage that’s why many are skeptical about it. Online marketing requires a substantial amount of data that can be easily stolen or erased.

Lack of Equipment
Many marketers don’t have reliable internet or computers to handle critical work. Manual advertising is easier to delegate and segregate, so smaller businesses prefer it.

Lack of Empathy
Advertisers believe that online marketing is not good for client relations because it promotes a more detached form of communication and a robotic response. Manual advertising is more personal so it is easier to convince people.

Lack of Authenticity
Marketers are wary of online advertising because people nowadays are harder to convince, especially in terms of the authenticity of a product. Since everything can be manipulated or edited, they would have to work more to attract clients.

Population of Non-internet users
A big percent of the population is still manual so it is impractical to promote online marketing in these areas. Online commercials only work with regular exposure but if the audience only uses the internet a few times then it is a wasted effort. Manual advertising is beneficial when people are more inclined to support physical efforts or are part of a community network.

Promotes Mediocrity
Senior marketers believe that online marketing encourages laziness in the younger advertisers because most materials can be recycled, edited or rehashed. Marketing is a skill developed from experience and virtual training may not be enough to develop and create a better breed of advertisers.

Technology is a waste
People believe that using gadgets and computers are harmful to the health of workers so they don’t encourage the employment related to such. Manual advertising promotes brain functions through practice and personal relationships development. It is important for some people to backlog technology to help the environment.

Despite the many reasons why people may talk you out of online marketing, it is still undeniable that this form of marketing has a lot of potential. Learn how you can maximize the web when it comes to marketing your products and services, so you can expand your reach.

John Richards has many years of experience creating and developing books, eBooks, manuals, and videos, on a variety of subjects, including online wealth, pet care, Internet marketing, direct mail, health and wellness, and CD/DVD distribution service. John’s website provides ideas and practical advice for people who want to enjoy the rewards of earning an income from home using simple websites.

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The Seven Wonders of the World

The world around is filled with all kinds of wonders and we can gaze at them only by opening our eyes and our hearts. After all you need to believe in magic to be able to believe it. However, if you’re someone who is a bit on the cynical side, we bring to you a list of the wonders that exist all around the world. If you are a fan of archeology, history or travelling you’re definitely going to enjoy this article. Oh and if you plan to travel after reading this, don’t forget to look into Cathay Asia Airlines.

1. The Great Pyramid of Giza
The crown jewel of Egypt and the only surviving architecture from the original Seven Wonders of the Ancient World, this pyramid is truly a sight to behold. This pyramid is said to be built as a tomb to the Egyptian Pharaoh Khufu. The building is approximately 480 feet tall and was the tallest building in the world for more than 3800 years. This pyramid when built was outlined with a limestone casing which with time got destroyed. Now you can only see the casing near the bottom of the pyramid whereas the top exposes us to the inner lining of the pyramid.

2. Petra, Jordan
Petra is often called the city of rose due to the red colored stones that it is made of. This beautiful hidden city is famous for its architectural grace and the water conduit system. Even though the city is located in Jordan, it was actually discovered by a Swiss explorer in the early 19th century. This place is also said to have structures that are more than 2000 years old.

3. Christ the Redeemer, Rio De Janeiro
This miracle took a total of nine years to be constructed due to the its location on the top of a cliff. This is the third largest statue of Jesus in the world. The raw materials for this statue were actually imported from Sweden. This beautiful statue was actually constructed as a sign of peace, to show that Christ loves everyone.

4. The Great Wall of China
This wall that stretches over 8000 kilometers was built over a period of 2000 years and renovated over time by many different Chinese dynasties. It is said that millions of people died while building the wall and that they’re buried within the Wall’s foundations. The Wall is also famous because it is the only structure on Earth that can be seen from the moon without any aids. Fascinating right? Go check it out yourself!

5. The Colosseum
This fighting ground of the roman gladiators took 8 years to build and was designed by the Roman Poet Virgil. The Colosseum has more than 80 entrances and can house 50,000 people at one time. It receives millions of visitors every year and is therefore the biggest tourist attraction in Rome.

6. The Leaning Tower
This beautiful tower located in Pisa is famous because of the way it inclines with height. The architecture has been constructed in a way that makes it feel tilted. If you’re ever in Italy, this is a must place to go to.

7. Taj Mahal
Constructed by an emperor in the memory of his beloved wife, this palace is a symbol of love for the entire world. The intricate architecture and carving inside this Mahal will make you fall in love with it. And if you don’t believe us, why don’t you go see it yourself? All you have to do is book your ticket using Cathay Asia Airlines.

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How to Live a More Exciting Life With Network Marketing

If you are a network marketing professional then you have the ability to live an amazingly exciting life. In this article, we are going to talk about how to live a more exciting life with network marketing.

When you are working in network marketing you have the ability to be working from anywhere in the world now that we have the internet. There is no reason to be constrained to one area of the world. We can go anywhere in the world and still support our teams and show people how to be successful in our organizations.

If we don’t design it is not going to happen. If you do not know where you want to go, what you want to do and how you want to do it, it’s not going to happen. This is why we need to create dream lines. We need to know what we are going to fill our free time with once we create it. If we don’t know what we are going to do with the free time, we will find something to fill it.

The biggest trap is getting addicted to working for work’s sake. Instead of working for work’s safe we need to create systems that will work for us and fill our time with things we enjoy doing. What are some hobbies that you have? What are some causes you want to help with?

Network marketing allows us to live any lifestyle that we want to live and create passive, residual income but we have to tell life what we want. It is not enough just to have a dream board. You have to have a game plan.

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Online Shopping for housewarming and weddings in Lebanon and Middle East Where does it stand today?

Why is Lebanese e-commerce so dormant?

The retail sector has evolved drastically over the past decade. Buyers are no longer limited by the physical presence of inventory, nor are they forced to vent into their overheated cars, get stuck in hours of traffic, only to find out that the overcrowded shopping center has run out of their favorite item.

E-commerce has allowed users to purchase anything they would like with the click of a few buttons and a couple of days of delivery time. Lebanon, with its increasing internet and credit card penetration, as well as its tech-savvy and trendy shoppers should be one of the region's first e-commerce adopters! Neverheless, Lebanon still relies very heavy on bricks-and-mortar shopping, while online shopping is only given a second (third, fourth, or fifth) thought! So why has e-commerce in Lebanon and the Middle East lagged behind the rest of the world? Below are the three major reasons why Lebanese e-commerce has been struggling to catch up:

1. Lack of viable payment portals:

The country has two reliably out-dated payment portals that do not integrate with the websites. As such, customers are directed to external links and forced to re-enter their credit card data for every purchase. This is highly impractical and reduces the ease of second purchases.

In addition to the out-dated nature of the payment portals, they command a monopoly on the market and charge exorbitant fees: $ 350- $ 500 initiation fee, 3.5-4.0% transaction fees, as well as $ 35- $ 50 / month "maintenance" costs .

Furthermore, the lack of Paypal and other online payment portals in Lebanon creates an incentive challenge for e-commerce businesses.

"Ease of payment" is ranked as one of the highest conversion factors for e-commerce businesses. Lebanon provides dismal options, and then online businesses struggle to provide dynamic options such as one-click purchasing and Paypal.

2- Lack of practical online shopping:

Most new e-commerce businesses in the Middle East have been set up to cater to the "trendy" and "hip" crowd. They offer flash sales of highly priced designer items, indexing of exclusive local boutique designers, or niche gift items that cater to niche consumers. Furthermore, the "old guard" of e-commerce in Lebanon provide the typical online gift selections flowers, chocolates, teddy bears, and other "one-off" emotional gifts.

With the exception of very few sites, most Lebanese websites have a very basic design with little attention to practicality and detail. Menus pop-up in impractical ways, data entry is challenging, and most products are not searchable.

Examples of these "old-guard" websites are:

Exotica flowers: This site charges high shipping costs, overcharges for its bouquets, and tends to deliver smaller and cheaper bouquets than it promises online (it's happened to me on multiple occasions!). Furthermore, they only deliver flowers! They are one of the highest ranking e-commerce sites in Lebanon at 1.3M globally (www.alexa.com). They also take credit for adopting the online delivery system early, although they have not felt the need to improve due to lack of a sizable competitor.

Buy Lebanese: Colors, fonts, sizes, photos, and boxes are not user-friendly. Neverheless, they rank pretty high on Alexa.com: 2.5M globally. This group takes credit for being one of the early adopters of e-commerce in Lebanon! Hat-tip to their foresight!

961 gifts: not sure about the website name, the design looks basic, but menu items are clear. Their product strategy is broadly based on flowers, perfumes, cosmetics, and brandless accessories – 4.2M global ranking

Examples of the newer "niche consumer" sites are:

Lebelik, Eezmeez, Marka VIP

Some of the newer websites have focused on great design and have achieved relative success in the hip and young markets. Nearheless, away from Marka VIP which is based in Dubai, none have managed to truly achieve a sufficiently large market.

3. Purchasing power is in the expat community

Businesses that focus on the local online purchasing power will struggle in the short term. Hopefully this will change as Lebanon progresses ( hopefully) . However, until then, the buying power for Lebanese e-commerce sites will be coming from Lebanon's expat community seeking to provide gifts to their families and loved ones in Lebanon. This creates a rather challenging market for e-commerce businesses. How do you target your Diaspora? Who is your target consumer? Is the market over-fitted with one-time gifts such as chocolates, flowers, and niche designer items?

How to fill the gap

As such we identified the need for the establishment of a practical well-priced website that provides customers practical and quality options for gifts or personal use. The reasons I believe that such a model will overcome the sector's challenges are:

A- The payment portal technology will inevitably improve, along with the market's trust of online payment

B- The market is arranged with one-off gift items that typically fall under the flowers, chocolates, and traditional gift items. Therefore, competition is minimal

C- The market has seen high quality designer boutiques pop up online, but these only cater to a niche market segmentation. Highlighting the fact that the adoption of online purchases is on the rise

D- There is no website that provides practical useful household gifts with high quality branded items

In summary, there is a gap in well-priced high-quality branded items online in the Middle East and Lebanon. There is a gap in websites that provide quality household items such as Riedel, Nambe, Pip Studio, Bodum, Greenpan, Images D'Orient, Voluspa, as well as many other global brands. Rather than sending flowers, chocolates or highly-priced niche products, the consumer would not want to have an online option for:

A- Housewarming gifts to Lebanon

B- Wedding registries in Lebanon

C- Wedding gifts to Lebanon

D- Lebanese gifts that do not involve cheap chinese products, high-priced niche items, or flowers and chocolates!

Thanks!

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Different Types of Computer Repair Services

Our dependency towards technology is increasing day by day. Even a minor problem in the operating system disrupts our life and hampers our work. With the development of new technology, there also comes many technical problems such as virus infections, spyware attacks on the operating system, networks issues, and hardware failures. Therefore, fast and efficient troubleshooters are always needed to fix all your technical problems without disrupting your work.

With the indispensable use of computers in our daily lives, we can not imagine encountering an issue that will leave us without our personal computers thus; we seek to have the computer service immediately. But due to the busyness of life, it is not possible for us to go to a computer service centers every time and get the system repaired leaving you days without a computer. Seeing today’s need, there are many efficient and fast troubleshooters available online that will solve your problem in a fraction of time. Many of us don’t understand need for professional computer repair services and try to solve the system related problem by themselves. Before going to any of the computer repair service sites, it is very important to be aware of the various types of services that are offered by the computer repair service centers:

1. IT services like network installation and configuration (LAN/WAN setup).

2. Virus & spyware removal. Installation of anti-virus software for a proactive approach to external attacks.

3. Hardware repair: Laptop/Mac/PC, printer, scanner, motherboard; CD/DVD ROM installation etc.

4. Problems related to Website development and presentation, graphic designing

5. Firewall and email security setup.

6. Windows OS installation and troubleshooting

7. Data backup and recovery

8. Tutorials to employees for solving small problems in-house

So, These are some of the services offered by the service providers. Before hiring any of the online computer repair services, it is very important to check the various types of services offered by them. So that you do not need to switch to different computer repair services sites for different services. It is also very important to check that there is a team of expert technicians for solving computer related problems individually, as this will help in solving the problem fast and efficiently. It is better to switch to such online computer repair services that avail you with the guarantee of fixing the problem fast else money back. As such, promises will pressurize the technicians to work efficiently and fix the problem quickly.

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Have You Ever Heard of Parallel Marketing?

Have you ever heard of Parallel Marketing?

If you haven’t I’ll explain it to you in just a sec.

I love the technology of the day. No more hassling friends and family, no more 3 foot rule, no more inviting everyone you know over to your house so your sponsor can “show the plan”, no more winding up being a member of the NFL club. And no, sports fans, I’m not talking about the National Football League.

In this case I’m referring to the NFL club as for NO FRIENDS LEFT club.

Trust me, back in the day your friends didn’t even want to see you coming because they knew you were going to try and sell them on looking at your business. And before you knew it… no friends left.

Thank God for the Internet. Now, even the most introverted guy or gal has a shot at building a downline that could pay them the extra money to make a car payment or afford the vacation of their dreams.

And this brings me to the question I asked you earlier. Parallel Marketing?

Parallel Marketing is when you offer someone something of value that other networker’s need which, in turn, helps them build THEIR business. This brands you in their eyes as someone they can trust. Therefore developing a bond of friendship between you and them.

I believe the FREE resource I’ve found is perfect for Parallel Marketing and thus helping you build YOUR business.

And to think I found this resource by accident. One night I was speaking with a fellow networking friend who asked me as to whether or not I had ever heard of a site that was ideal for networking. I responded with no, never heard of it. Anyway, I took his advice and went over to the site and started reading some of the comments of its members. Then I noticed some of the members kept talking about this new site. I figured I had better check the site out too. Next thing I knew, I was signing up as a free member, then happily upgrading.

The resource below will help you increase enrollments into YOUR business. Plus there is actual training that’s afforded to you too! And right now, for a limited time you can sign up for free and receive a Lifetime membership.

Anyway… here’s the link to hear an industry veteran explain what could very well be the secret to your business exploding within the next few months.

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